Hot Sale 2025: It already has a date and comes with great discounts.

The countdown has begun. Hot Sale 2025 , the most important online sales campaign in Mexico and Latin America, will take place from May 26 to June 3. Organized by the Mexican Online Sales Association (AMVO) , this event brings together hundreds of brands offering irresistible deals, exclusive coupons, and banking promotions for all tastes.

In 2024, more than 680 companies participated, generating sales close to 30 billion pesos , and everything indicates that new records will be broken this year.

More than just a sales season, Hot Sale has become the main driver of e-commerce in Mexico . With a growing internet user base (more than 67 million by 2024), this campaign has surpassed even events like Black Friday or Cyber ​​Monday in relevance and impact.

According to AMVO data:

• 57% of consumers prefer Hot Sale.
• 84% purchase digital products.
• 81% value the convenience and practicality of online shopping.

If you're planning your purchases, take note. These will be the featured categories :

• Home care (+67%)
• Fashion (clothing, footwear and accessories)
• Smartphones and technology
• Consoles and video games
• Food and drinks
• Small appliances (+39%)

In addition, exclusive launches and cross-promotions with renowned banks and brands are anticipated.

Starting April 21 , you can visit the official HOT SALE® website to:

• Consult participating brands
• Add your favorite products to a pre-list
• Sign up to receive personalized coupons and alerts

Expert tip: Have your payment methods ready, turn on notifications, and compare prices days in advance. Preparation is key to avoiding impulse purchases and hunting down real deals .

Today's consumer no longer just buys on impulse; they analyze, compare, and demand added value. Among the main factors that motivate purchases during Hot Sale are:

• Discounts on original price (84%)
• Bank promotions and interest-free months (70%)
• Free or express deliveries
• Loyalty programs and exclusive sweepstakes

Most people prefer home delivery , although the click & collect model is also gaining ground, especially in large chains.

According to AMVO, participating companies can stand out if they work on three key fronts:

Many people still prefer to pay in cash or use alternative methods. Offering a variety of payment options (OXXO Pay, transfers, COD) is a competitive advantage.

Retail media and remarketing are key. Marketplace ads influence 6 out of 10 purchases .

With 69% of traffic coming from mobile devices, a responsive, fast, and easy-to-use site can make the difference between abandonment and conversion.

Hot Sale 2025 promises to break new ground and establish itself as the country's most important digital event. Whether you're looking to upgrade your smartphone, change your outfit, get ahead on your holiday shopping, or simply take advantage of a great deal, this is the perfect time to plan strategically .

Don't miss out on the best deals. Prepare your cart, set your alerts, and join the digital consumer movement that's transforming Mexico .

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