Mexican-made cars recovered market share in the first half of 2025.

During the first half of 2025, new cars assembled in Mexico recovered market share compared to the previous year, at a time when the Mexican government is committed to promoting greater consumption of domestically produced vehicles.

Sales of these vehicles—of various brands—grew 7.6% to 256,880 during the first six months of the year, which compares sharply with the 0.2% decline in total sales, which stood at 709,344 vehicles, according to figures from the National Institute of Geography and Statistics (INEGI).

This improved dynamism compared to the average meant that Mexican-made cars increased their market share from 33.6% to 36.2% when comparing the first half of 2024 and 2025.

It is noteworthy that of the 10 best-selling models in Mexico during the first half of the year, eight were assembled in the country.

Of these, six models stood out as having better sales than the market. In order of highest to lowest sales, the figures are as follows: Nissan's NP300 work pickup increased sales by 1.2% to 28,309 units.

It was followed by the KIA K3 sedan, with 21,877 units (+5.5%); the Nissan March, with 15,441 (+7.8%); the Nissan Kicks SUV, with 12,928 (+14.3%); the Mazda CX-30 SUV, with 12,910 (+17.6%); and the new Volkswagen Jetta, with 10,771 units (+25.5%).

The country's best-selling vehicle, the Nissan Versa, saw a slight 2.8% drop in sales, leaving 43,166 units sold.

On April 3, when relaunching Plan Mexico following the announcement of the United States' reciprocal tariff policy, the Mexican government set a goal of increasing auto production in Mexico for domestic consumption by 10% and increasing domestic content in the supply chain by 15%.

And he announced that he would issue a decree with policies aimed at that end on May 16, which, however, did not happen.

After Mexico, China remained the country with the second-largest number of cars produced for sale in our country, with 132,187 units, representing a 6.8% decrease and an 18.6% market share.

However, it should be noted that not all Chinese brands selling in the country report their data to INEGI. This is the case for brands such as BYD, GAC, Geely, and Chirey-Omoda, which stopped reporting last May.

Guillermo Rosales, president of the Mexican Association of Automobile Distributors (AMDA), explained this week that the potential sales in the Mexican market are 2 million units annually; however, this has stagnated at 1.5 million cars in recent years. "To the extent that we have the capacity to reduce this gap and have a stronger domestic market, there will be an opportunity for greater investment in production lines for automakers to manufacture cars targeted at local consumption."

Odracir Barquera, general director of the Mexican Association of the Automotive Industry (AMIA), stated that 83% of total auto production in Mexico is exported, compared to 87% a year ago. However, the trend will remain at that level, leaving little product for the local market.

"There has been an increase in Mexican-made cars sold in the country. But there are internal challenges that must be addressed to expand the sale of Mexican cars," such as addressing the regulation of car imports from the United States, which is increasing scrap metal in the country, as well as providing tax incentives for domestic production.