Was that video real or AI? Platforms battle to find out.
05 MIN 00 SEC
Patrick Coffee / THE WALL STREET JOURNAL
New York, United States (July 11, 2025) - 5:00 a.m.
All of the characters in the Kalshi ad, a forecasting company, were generated entirely using Google's Veo 3 artificial intelligence tool. Credit: KALSHI
The mothers featured in an ad for multivitamin company Ritual want viewers to know they're not real. Credit: RITUAL
Meta, YouTube, and TikTok are desperately searching for ways to protect user trust as their platforms become filled with AI-generated photos and videos of events that never happened.
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