Here are the most counterfeited brands in the world. Number one is the well-known luxury giant

A new report, State of the Fake 2025, published by Entrupy reveals the alarming scale of counterfeiting in the world of luxury goods. Louis Vuitton topped the list of the most counterfeited brands, accounting for a whopping one-third of all reports of suspicious products.

At first glance, they look identical – monogrammed handbags , perfectly sewn-in labels, luxury boxes. But appearances can be deceiving. The counterfeit market , especially in the luxury goods sector , is growing stronger than ever before. Behind the illusion of prestige lie billions of dollars in illegal profits, social costs and lost trust in brands.

The latest State of the Fake 2025 report prepared by Entrupy – a company using AI to verify counterfeits, leaves no illusions - Louis Vuitton is today the most counterfeited luxury brand in the world . According to the data , as many as 32.76 percent of all reports of counterfeits refer to LV .

LV Monogram Bag / Louis Vuitton, brand website

It's no secret that Louis Vuitton has been an icon of prestige and aspiration for years. However, the very things that make the brand so strong – recognition, classic design and demand – also make it a tasty morsel for counterfeiters.

Louis Vuitton Summer 2025 Collection Advertising Campaign / Louis Vuitton Press Material

Handbags, shoes, accessories – anything bearing the famous LV monogram is subject to mass copying, especially in high-demand regions such as the US , Canada , Europe and Asia . China and Hong Kong remain the dominant sources of counterfeits, generating more than 30% of intercepted forgeries at EU borders.

Right behind Louis Vuitton were Gucci (13.6%), Chanel (13.4%) and Prada (9.8%). Surprisingly high results were recorded by Goyard – a brand less known to the masses.

Interestingly, counterfeits are no longer crude copies – they often have a similar design, identical markings and are sold through professional-looking channels , including… sponsored posts on social media.

Counterfeiting not only means lost profits for brands – it is also a real threat to the economy and people. It is estimated that in the European Union alone , losses due to counterfeiting amount to 60 billion euros per year and lead to the loss of around 434,000 jobs .

The Entrupy report also warns of the counterfeiting industry’s link to human trafficking and modern slavery – as many as 38% of victims are children forced to work to produce fake goods. There’s also the negative impact on the environment – ​​cheap synthetic materials used in counterfeits pollute the planet and end up in landfills faster than genuine products.

As counterfeiters become increasingly sophisticated, luxury brands are investing in next-generation verification technologies. Entrupy uses AI to analyze micro-details of products and has a database of hundreds of thousands of authentic and fake items . How effective is it? An astonishing 99.86 percent accuracy.

While Entrupy remains a leader in AI authentication, it is not the only player in the space. On Vinted, the authenticity verification process is handled by a team of experts – experienced verifiers. Vestiaire Collective is doing similar things.