You've never seen a watch like this before. A fusion of geometry, nature, and advanced manufacturing.

Designer Ayoub Ahmad has unveiled a concept watch that should delight all fans of contemporary watchmaking. What makes STRACTRA stand out?

Everyone sees a watch for what it is. And yet, although it might seem difficult to invent something new in this field, there are still daring individuals who prove otherwise.

Dubai-based designer Ayoub Ahmad has unveiled his new creation. This concept watch is crafted from 3D-printed titanium . The STRACTRA also stands out for its unique way of displaying time. The hours are arranged in a geometric 180-degree arc , and the hour hand stands out thanks to its striking orange color .

As for the minutes, they are read on a circular dial located below the hour hand. It looks quite futuristic.

However, the designer emphasizes that although technology played an important role in the creation of the timepiece, it was primarily intended to refer to nature .

"The concept explores the fusion of geometry , nature and advanced manufacturing in a watch that feels grown, not manufactured," Ahmad's website states.

And indeed, the watch is clearly inspired by nature and looks as if its case was wrapped in tree branches , and the case itself has stylized natural curves.

Ayoub Ahmad announces that the final product will be made entirely of titanium and, as the project assumes, it will be created using 3D printing technology.

The use of this particular technology will allow for an accurate reproduction of his concept of a "plant shape" or an unusual arc indicating the hours .

Ahmad submitted his STRACTRA design to the Dubai Watch Week x Grail Watch Design Competition . This unique timepiece, combining new technologies , a sculptural design style , and a tribute to nature , may impress the judges. However, we'll have to wait a while longer to see that. This year's edition of Dubai Watch Week will take place from November 19–23, 2025.