Cinemas are fighting for viewers. They're slashing prices this weekend.

What strategies are Polish cinemas currently using to attract viewers?
What are the projections for cinema attendance in the coming years?
How does the current situation in cinemas compare to the years before the pandemic?
What role do promotional campaigns play in the health of the cinema industry?
What challenges do cinema operators face in the context of the growing popularity of streaming?

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1.2 million – that's how many cinemagoers the organizers of this year's Cinema Festival are counting, according to our unofficial information. That's twice as many as last year. The two-day promotion, which has been running for ten years, aims to maintain the habit of going to the movies.

Over 260 cinemas in Poland are running a promotion: tickets from PLN 14

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