Between Bruttosuave and ChatGPT: the absurd becomes reality.

In Bruttosuave's videos, the future is a distorted mirror of the present – a portrait where the absurd blends with the everyday until the difference is no longer perceptible. Politicians speaking in automated phrases, citizens following trends dictated by algorithms, and a society moving to the rhythm of notifications. The humor serves as a warning: we are living on the border between satire and reality.
Artificial Intelligence, which just a few years ago was a distant concept, is now an invisible part of our daily lives. It's in the mobile phone that predicts our words, in the algorithm that decides what we see, and in the system that evaluates whether our resume is worth reading. What was once science fiction – or digital comedy – is now a silent mechanism of power.
Just as Bruttosuave exaggerates to make us laugh, AI amplifies to make us act. In videos, the exaggeration is voluntary, a mirror reflecting back our ridiculousness; in the real world, it's the algorithm that amplifies emotions, conflicts, and controversies, shaping perceptions and preferences. The comedian creates chaos to reveal awareness; AI creates patterns to ensure control. The result is similar: a society addicted to immediacy, anesthetized by constant personalization, and distracted by the comfort of automation.
The danger, however, is not in the machines – it's in us. The risk is not being replaced by robots, but becoming predictable enough for that replacement to be possible. Every time we let a "feed" decide what we see, ChatGPT write what we think, or a digital assistant resolve what we feel, we relinquish a part of our autonomy. And it is precisely there that Bruttosuave's fiction intersects with our present: we laugh at the absurd, but we live within it.
Artificial intelligence undoubtedly has extraordinary potential. It can predict diseases, combat misinformation, revolutionize education, or accelerate the energy transition. But it can also distort elections, perpetuate prejudices, and reduce privacy to a nostalgic memory. That is why the European Union is now trying to balance innovation with responsibility through the AI Act, pioneering legislation that establishes ethical limits and prohibits misuse. It is a fundamental step, but insufficient if it is not accompanied by collective awareness. No regulation replaces critical thinking. We can limit what machines do, but who limits how we use them?
The irony is that, while the humor in Bruttosuave's videos serves to wake us up, AI tends to lull us to sleep. Technology promised us freedom, but offered comfort; and comfort, when not accompanied by reflection, transforms into the most subtle form of dependence. We live in a time when creativity risks becoming predefined, when spontaneity is filtered by algorithms, and where original thought is replaced by automatic suggestions.
Ultimately, the choice is simple: use Artificial Intelligence as a tool or as a crutch. The future will not be written by machines, but by those who decide how to use them.
Perhaps that's the hidden lesson in Bruttosuave's humor – to remind us, amidst laughter and absurdity, that we are still human.
Because if we forget this, the future will cease to be fiction and will become merely a well-programmed bug.
observador


