New naming sponsor for the Men's and Women's Volleyball 1st League
The signing ceremony, held at the Bebek Maestro branch of Arabica Coffee House, was attended by Turkish Volleyball Federation (TVF) President Mehmet Akif Üstündağ, Arabica Coffee House CEO Sertaç Yalçın, and Arabica Coffee House Founding Partner Elif Ülger Yalçın. As of the new season, the Men's and Women's Volleyball First Leagues will be played under the name "Arabica Coffee House Volleyball First League."
In his statement, Turkish Volleyball Federation (TVF) President Üstündağ said, “We are once again experiencing one of these beautiful days, where Turkish volleyball lives and delivers in beauty every day, summer and winter alike. We are all witnessing what Turkish volleyball is achieving in Europe and around the world. Of course, while we're talking about the beauty of this success, what do we need to do to achieve this success, to be at the top, and to be sustainable? We need support. That's why the support of sponsors is so important to us. I always want to emphasize the importance of this wonderful partnership being supported by sponsors throughout this wonderful and successful process. We see how high-quality, high-level competition Turkish volleyball is competing not only with the Efeler and Sultans, but also in the First League. Today, we are at the signing ceremony for Arabica Coffee, the sponsor of our First League teams. I would like to take this opportunity to thank everyone who contributed to this process.”
SERTAÇ YALÇIN: WE WILL MAKE THE FIRST LEAGUE AS RECOGNIZED AS THE EFELER AND SULTANS LEAGUEArabica Coffee House CEO Yalçın said, “Today, we are witnessing another day of great pride. We will be signing the title sponsorship of the TVF Men's and Women's Leagues. We are taking on a tremendous responsibility, and we are fully aware of it. Together with TVF officials, we will do everything we can to work with the volleyball community to make the First League as recognizable as the Efeler and Sultans Leagues. We will continue to support not only those we sponsor, but every member of volleyball. Our brand, which began with the slogan "Make a Difference, Be a Pioneer," was founded 10 years ago. Operating in seven regions, inspired by Atatürk and the state, we are not limited to coffee, but also an R&D and entrepreneurial brand with four factories and social responsibility projects. On this day, we will do everything we can to show that we stand with volleyball, sports, and athletes. We always stand with sports and athletes. Sports is a turning point in my life.”
ELİF ÜLGER YALÇİN: WE ARE PROUD TO BE THE NAME SPONSOR OF THE MEN'S AND WOMEN'S 1ST LEAGUEElif Ülger Yalçın, Founding Partner of Arabica Coffee House, said, “Today is a proud moment for us. It's also a precious day for me, embodying the responsibility Atatürk placed on women. We are proud to be the title sponsors of both the Men's and Women's First Leagues. As a team, we bring hope as we pass the ball from heart to heart. Success in life comes to those who know how to work together. Being the title sponsor of the Turkish Volleyball Federation's First League isn't just a collaboration; it's an expression of our respect for national values, the strength of our youth, and the team spirit. I wholeheartedly feel this unifying day of sports. Sports and coffee mean gaining meaning when shared. I'm proud to share this sentiment with you. We aim to bring hope to athletes.”
DHA
Reporter: News Center
İstanbul Gazetesi
