Fresh blow at Marks & Spencer as marketing chief quits
By CITY & FINANCE REPORTER
Updated:
The executive behind Marks & Spencer's advert campaign featuring Alex Scott has quit.
Marketing director Anna Braithwaite's exit is another blow to the retailer after she helped deliver its turnaround.
She is leaving after four years – in which time the retailer shaked off the image of its clothes being dowdy.
Star-studded partnerships, including with the likes of ex-England footballer Scott and actress Sienna Miller, have helped M&S win over younger customers.
Transformation: Star-studded partnerships, including with the likes of ex-England footballer Scott have helped M&S win over younger customers
However, the retailer has been grappling with the fallout of a cyber attack that occurred over Easter.
Online shopping remains suspended but the group is hoping to relaunch orders through its website and app as soon as next month.
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