Major supermarket to make huge price change across UK stores

Morrisons has announced significant price cuts across hundreds of products in its UK stores and online in a move to help customers manage their household budgets. The supermarket confirmed it is cutting the cost of more than 650 items, with reductions averaging 18%.

Prices are being lowered on a range of everyday essentials, including chicken breast fillets, laundry pods, vegetables, olive oil, rice, pasta, toilet rolls and even enchilada kits. The reductions will remain in place for at least four to eight weeks. The changes come as Morrisons moves to support shoppers ahead of increased spending during the lead-up to Christmas.

The supermarket said the initiative covers family meal staples, home basics and items to stock up on for colder months, such as soups and cold and flu tablets.

Alex Paver, pricing and customer director at Morrisons, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that the cost of everyday products really matters to our customers right now.

“That’s why we’re cutting the prices of over 650 items, from fresh favourites to cupboard staples, so our customers can trust they’re getting real value every time they shop with us. These price cuts mean customers can spend less on the essentials and still enjoy the great quality Morrisons is known for.”

Alongside the price cuts, Morrisons is running a series of weekly offers.

This includes Oyster Bay Sauvignon Blanc at £7.50, Kenco Coffee (200g) at £6.50, Tetley Original Teabags (400s) at £6.50 and Comte De Saint Emmanuel 2019 Aop Bordeaux at £6, which is featured as the supermarket’s “Wine of the Week.”

The price changes, which have come into effect across Morrisons’ UK stores and online today, Monday, September 8, will be supported by a national campaign using TV, print, digital, and in-store signage to help customers easily identify reduced items.