Custom Details Are Key to Hannah Brown's Upcoming Classic, Romantic Wedding

Hannah Brown's big day is right around the corner. The TV personality and two-time best-selling author, who you may recognize from The Bachelorette, has been planning her wedding to fiancé Adam Woolard for later this summer. The most important parts of her wedding prep have been the small, intricate details that make a big impact. "The little details are what truly make a wedding unforgettable," she shares with Who What Wear. "Every touchpoint should feel purposeful and reflective of the experience we're creating." So it's no surprise that she partnered with print and design service VistaPrint to craft the Hannah Brown Wedding Collection.

The launch of Brown's collection with the brand included elevated invitation suites, matching envelopes, wax seals, and more. Now, she's shifting her focus to the day-of details that tie everything together. Think stand-out welcome signs, seating charts, and cocktail napkins alongside custom guest books and favor bags. Together, these personalized pieces create a cohesive, intimate wedding experience from the first kiss to the final toast. "Whether it's the cocktail napkins or the guest book, it's about setting a tone that's effortless, chic, and deeply personal," Brown says.

Scroll on to read more about Brown's partnership with VistaPrint, her design process, and all the exclusive details behind her upcoming nuptials.

Is there a detail you're most excited to see come to life?

Honestly, I'm excited for all of it! But I think I'm most looking forward to seeing the full reception setup—how the printed details, like the menus and place cards, come together with the florals and tablescape.

How did your wedding fashion and theme influence these day-of details?

My wedding style is classic, romantic, and graceful—nothing too fussy but still refined. My gown, the florals, the overall French setting, all of it creates a sense of timeless beauty. I wanted our day-of details to feel just as elegant, enhancing the natural charm of the space without overpowering it.

Why was it important for you to include a print partner like VistaPrint in your wedding journey? Can you describe what the collaboration process was like?

VistaPrint made the process seamless. I wanted everything to feel personal yet beautifully executed, and their team brought my vision to life without stress. The collaboration was a perfect fit—I worked with their designers to ensure every detail aligned with my wedding's theme. I love that VistaPrint makes it easy for any bride to create something special, whether in France or your hometown.

How do you and your partner plan to relive the moment after the big day? Is there a particular keepsake you're excited to design?

Our wedding day is going to be a dream, and I know I'll want to hold on to every memory. I'm especially excited about the handwritten notes from our loved ones in our guest book. I also can't wait to design our photo book as a reminder of the day. These tangible pieces will bring us back to that moment, even years from now.

Planning your own wedding? Or just eager to explore Brown's collection for inspo? Hop over to VistaPrint and use code HANNAH for up to 50% off wedding essentials.