Harris Dickinson’s Next Act? A Rhode Campaign
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Our favorite father figure is back. Babygirl actor Harris Dickinson is officially the first man to be a Rhode ambassador. Dickinson is the face of the brand’s new Glazing Mist, which launched today. In the black-and-white photos, Dickinson is covered in beads of what looks like sweat, but is actually the beauty mist.
It’s only fitting that the first man to be paired with a Rhode product is famous for a scene involving milk. After all, Rhode’s last skin care campaign, for the Glazing Milk, featured founder Hailey Bieber pouring the product on her like she’s starring in a “Got Milk?” commercial. Partnering with Dickinson is another brilliant marketing move from Bieber, who has collaborated with celebrities like Claudia Schiffer in the past.
Rhode’s Glazing Mist is an on-the go hack for instantly dewy skin, so you can channel Dickinson’s steamy campaign at any time. The new mist is a super-fine spray that’s packed with antioxidants and moisturizing ingredients. It has ectoin, a hero ingredient that draws water into your skin to hydrate; ceramides, which help repair the skin barrier; and magnolia extract, which works to clarify and soothe. The mist joins other cult-favorite products in the Rhode skin-care lineup, like the Glazing Milk and the Barrier Restore Cream.
Rhode recently made headlines after being acquired by e.l.f. Beauty for $1 billion. Bieber is staying on as Rhode’s chief creative officer and head of innovation—so don’t worry, many more creative campaigns like this one are in the forecast. Rhode’s Glazing Mist will be available to purchase on June 24 at 12 P.M. EST. In the meantime, don’t mind us printing out these photos of Dickinson to hang on our walls.
elle
