Safe Word: Swarovski Marks 130 Years With Sparkling New Vienna Collection

After 130 years, Swarovski is letting its iconic swan take center stage with the new Vienna collection—an homage to the elegance, movement, and versatility of the brand’s feathered emblem. Designed by Global Creative Director Giovanna Engelbert, the line draws inspiration from Swarovski’s Austrian heritage while embracing the brand’s timeless modernity. With bold contrasts of dark ruthenium metalwork and radiant clear crystals, it brings a distinctive edge to classic design. From statement ear cuffs to refined necklaces, the full assortment is available now at select Swarovski stores.