The 10 Best Watches You Can Buy on Prime Day

We've sung praise of Citizen's Brycen series before. They're sporty gems powered by the brand's proprietary Eco-Drive, which are not only convenient for you, the wearer, but sustainable for the planet. So it's a really killer opportunity to get yourself a Brycen chronograph at a fraction of its normal cost this Prime Day.

No! Your eyes do not deceive you. This is an honest-to-goodness GMT from a renowned brand, and it's for sale on Prime Day. Americano watchmakers Timex pay homage to their beginnings as the Waterbury Watch Company with its namesake collection, and this classy quartz GMT—with its red and black Coca-Cola-like colorway—is like strapping the spirit of America on your wrist.

Founded by Holocaust survivors in 1975, Armitron have spent decades cornering the market on affordable timepieces. The brand arrived just in time for the quartz revolution, and rode that wave to enjoy an enduring place in the industry whilst staying a family business. The funky, space-age Griffy by Armitron—heavily reminiscent of the legendary Pulsar by Hamilton—is a head-turner. Not to mention, incredibly legible even for those with poor eyesight. For Prime Day, get the one in gold.

Good news for anyone in need of a dress watch: Prime Day has you covered, with the Tissot Classic Dream Swissmatic available for under $500. Tissot remains a giant in the world of Swiss watches, and this gray-silver stainless steel piece, with a single date calendar complication and a butter-polished finish on the face dial, is no-nonsense elegance at its best.

Watch aficionados will have one of two reactions to your Apple Watch Series 10: Indifference (because it's a smartwatch) or seething jealousy (because you got it for a sweetheart deal). Prime Day has the premier smartwatch available today at quite a discount. If you want a smartwatch, why not get the smartwatch when it's at one of its lowest-ever prices?

If you need a watch for the rugged outdoors, your first and only choice should be G-Shock. For Prime Day, the GRB300-8A2—part of G-Shiock's aviation-inspired Gravitymaster series—can be yours. Coming in a slick charcoal gray with gorgeous touches of sky blue in the hands and dial, this G-Shock will have you feeling brave enough to take on the skies... and whatever awaits on the ground. 200 meters of water resistance means you're prepared for land, sea, and air.

Every serious collector needs a dive watch, even if the deepest waters you'll ever swim are hotel pools. Some pieces out of Citizen's signature Promaster Dive Automatic series are available for Prime Day, including this one that comes in a sunny orange-yellow dial. One glance and you just might believe you're sipping an OJ cocktail on an exotic beach, instead of spending yet another day at the office.

Timex's affections for midcentury America is no more apparent than in its collaboration with Pan Am, the once legendary airlines that embodies a bygone time in American aviation. A selection of Timex's watches come with official Pan Am graphics on the dial, including this 42mm chronograph available for Prime Day. Really, the only thing this watch is missing is an included copy of the Catch Me If You Can soundtrack.

As Reddit argues whether Vaer—founded in 2016 by Ryan Torres and Reagan Cook—count as a microbrand or not, you can enjoy one of their pieces yourself on Prime Day. The S5 Tactical Field is up for just over $150, which is quite the steal for a tasteful field watch with a quartz battery. Its military aesthetics and practical functionality are hard to argue against.

File this one under: "No way this is under $200." Citizen's Calendrier series masterfully track a multitude of things beyond just the time. Featuring an additional 24-hour complication, separate day and date complications, and world timer that can track 24 different major cities, the Calendrier packs a bunch in a tiny package. It's a must-have at an irresistible deal.