The Labubu Trend Went Luxury, and People Are Really Mad About It

Whether you’re strolling down the street or scrolling on TikTok, chances are you’ve come face to face with a trendy Labubu. Thanks to their eerily adorable nature and scarcity, these bag charms from Pop Mart have become one of the most coveted accessories, with boxes selling out on the brands app and TikTok livestreams. They’ve become somewhat of a status symbol themselves, being flaunted around on bags.

These toothy-grinned little monsters that were once a niche collectors item have hit the mainstream, and they’re all over the place now, from children’s backpacks at school to luxury purses towed by celebrities. They’ve even made their way to Fashion Week.

The internet has seen Marc Jacobs’ love story for Labubu unfold before our very eyes, from being gifted by Pat McGrath to attaching it, packaging and all, to his Birkin. At Paris Fashion Week, Balenciaga ambassador Juyeon of The Boyz clipped his bright pink Labubu, Love from the Big Into Energy series, to his Rodeo bag for a pop of color in his outfit. Louis Vuitton ambassador Felix of Stray Kids attached Id, the ultra special “secret” rainbow-toothed tie-dye gray Labubu in the Big Into Energy series to his monogram Keepall bag.

Not everyone At Paris Fashion Week is into Labubus. Actor and singer Romy Mars told Loïc Prigen, "Those things look like they would tickle you in weird places and then run away giggling, and I don’t want them at Chanel.”