This is how Samsung wants to beat Apple. It showed its thinnest smartphone - we can also buy it in Poland

The model, which starts at $1,099, has a 6.7-inch screen and a 5.8-millimeter-thick body, making it larger than the base S25 but only slightly heavier.

Samsung's new smartphone is set to appeal to younger customers

According to Reuters , the introduction of the S25 Edge is aimed at meeting growing demand, especially among consumers in their 20s and 30s, for more... portable smartphones .

"The feedback was clear – users wanted something thinner and easier to carry without sacrificing performance," said Samsung , which made structural changes to reduce the thickness of internal components, including the circuit board and thermal systems.

Samsung is chasing global market leadership

Analysts said Samsung's launch of the new flagship was strategically timed to get ahead of Apple, which is set to launch a thinner iPhone in the second half of this year.

"By launching a product a few months earlier, Samsung can exert some influence over Apple and attract consumers looking for thinner smartphones . It seems to be a deliberate decision to capture this segment," said Ryu Young-ho, senior analyst at NH Investment & Securities.

Samsung announced that the S25 Edge will go on sale in South Korea on May 23 and in the United States on May 30, adding that it will introduce it to about 30 countries - including Poland (the official sale date in our country is May 30).

The S25 Edge has Samsung's AI capabilities built in, including multi-modal AI that allows users to interact with the device in real time through vision and voice, using the camera to ask questions.

The Korean company with an 18% share of the global market in the first quarter of 2025 is catching up with the American Apple , which had a 19% share, data from Counterpoint Research showed, cited by Reuters.