Airbnb Partners With Club World Cup 2025 on Experiences and 'Alternative Accommodations'

Airbnb is trying to use any excitement surrounding the FIFA Club World Cup 2025 to give a higher profile to its experiences business. As with the Olympics last year in France, Airbnb is using sports celebrities to carry the torch.

Airbnb just became the Official Alternative Accommodations and Experiences Booking Platform partner for the FIFA Club World Cup 2025, which begins Saturday in Miami.

It also announced it is a "supporter" of the FIFA World Cup 26, to be held in Canada, the U.S. and Mexico, and FIFA Women's World Cup 2027, hosted by Brazil.

FIFA has several levels of marketing arrangements. For the FIFA World Cup 26, tournament partners such as Aramco, Adidas and Coca-Cola, have top-tier rights and have branding throughout the matches. Supporters like Airbnb don't h