Dishoom in the UK: A Cult Restaurant Brand Opens an Inn

Dishoom’s first foray into hotel-style lodging is an example of a cult restaurant brand extending its reach. The test is one key, two rooms, with the vibe of eccentric Bombay in Notting Hill.

Dishoom, the U.K.-based restaurant group known for its Bombay-inspired design and cult following, has launched its first overnight lodging, with a two-bedroom apartment located above its new Permit Room bar on London’s Portobello Road.

The launch marks the brand’s first operational step into hospitality, extending its immersive dining experience into a residential format. Priced at £700 (about $950) per night with a two-night minimum, the Permit Room Lodgings are not positioned as a traditional hotel. They're instead seen as a test of the brand's appeal for overnight stays.

"Well, in classic Dishoom fashion, we somewhat stumbled into the idea while designing Permit Room Portobello," CEO Brian Trollip told Skift. "The building itself has history as it use