Every One of Marriott's Hotel Brands, Explained

Marriott International is one of the largest and most influential players in the global hospitality industry, with over 9,000 properties in over 140 countries.

Under the leadership of President and CEO Anthony Capuano, who took the reins in 2021, Marriott has accelerated its growth by expanding its brand portfolio and acquiring notable industry names.

In April 2025, Marriott announced a deal to acquire CitizenM for $355 million, strengthening its presence in the lifestyle hotel segment. Additionally, in May, Marriott introduced a new brand, Series by Marriott, in India, which is aimed at the midscale and upscale hotel segments.

In 2024, the company reported strong performance, collecting over $25 billion in revenue for itself and franchisees. With over 1,200 deals signed, the company ended the year with over 577,000 rooms in its development pipeline.

Here's a look at how Marriott has positioned each of its 30-plus brands up to this point and our take on how they operate in the current hospitality landscape.

Note: Global footprint numbers reflect property and room numbers as of December 31, 2024. CitizenM is not included below because the acquisition has not yet closed.

Global Footprint: 9 hotels; 811 rooms

Marriott Take: “Bulgari Hotels & Resorts, developed in partnership with jeweler and luxury goods designer Bulgari, is a collection of sophisticated, intimate luxury properties located in exclusive destinations. With properties in London, Milan, and Bali and food and beverage outlets in Tokyo, premium individuality is the rule -- no detail is too small, no experience too grand.”

Skift Take: This is still a very small luxury brand, size-wise, when you compare it to St. Regis or The Ritz-Carlton, or even Edition, for that matter. The Bulgari name certainly has a cachet worth building on, which seems to be Marriott’s plan.

Global Footprint: 20 hotels; 4,223 rooms

Marriott Take: Originally launched as a lifestyle boutique brand, Edition is now referred to as “an unexpected and refreshing collection of individualized, customized, one-of-a-kind hotels that redefines the codes of traditional luxury.”

Skift Take: This is Ian Schrager’s baby, and one of the first hospitality brands anywhere that managed to successfully blend the luxury and lifestyle segments together. It was slow to scal