Minor Hotels CEO on Profit Rebound, Experiential Luxury, and Global Expansion

Minor Hotels is leaning on its luxury origins, direct booking push, and owner-led model to compete with the industry's biggest players.

Minor Hotels CEO Dillip Rajakarier said the company’s luxury-first strategy, owner-operator model, and emphasis on direct distribution are helping it compete with larger global brands in a post-pandemic travel environment.

Speaking at Skift Asia Forum in Bangkok, Rajakarier outlined how Minor is building on its recent return to profitability with plans to grow its hotel portfolio, deepen guest engagement through a unified brand platform, and further explore experiential travel.

Minor operates 560 hotels under eight brands, including Anantara, Avani, Tivoli, and NH Hotels.

Minor has seen strong demand across Southeast Asia, particularly in Thailand and Vietnam, along with continued momentum in the Maldives and the Middle East.