Minor Hotels Unveils 4 New Brands in Global Expansion Push

The Bangkok-based company is betting on diversification across price segments, from luxury to budget accommodations, including its first foray into the fast-growing soft-brand category.

Minor Hotels, the Bangkok-based hospitality group, unveiled four new hotel brands on Thursday. The move is part of the group's ambitious expansion plan to scale up to about 850 properties worldwide by the end of 2027, for roughly 50% growth.

The new brands are: