Omakase, Fine Casual… and Burgers: Marriott’s Top Food Trends in Asia

Food has become one of Asia’s most powerful travel drivers. A new Marriott International report – “Future of Food 2026” – shows that travelers are planning trips around dining, favoring casual over formal restaurants, and expecting technology to make service more personal.

Burgers, for example, remain the top in-room dining item at 33% of Marriott’s Asia Pacific properties. Local classics like nasi goreng, chicken rice, biryani, and pho are also among the most-ordered items.

The global culinary tourism market hit $1 trillion in 2024 and is expected to grow to $4.2 trillion by 2033, according to IMARC Group. Asia Pacific is leading the charge, accounting for more than 43% of that market last year.

Data from Agoda shows that culinary-focused activities ranked among the top five experiences booked this summer. Japan was the most searched destination for food and drink, followed by Thailand, Vietnam, Indonesia, and Malaysia.

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