World famous Greek island left 'empty' as sad tourist season becomes 'ghost town'

Despite being one of the most photographed islands in Greece, thanks to its awe-inspiring beauty and mesmerising sunsets, local businesses are grappling with challenges, according to a local tour operator.

Greece is renowned for its myriad of scenic islands. With a total of 6,000 islands and islets, 227 of which are inhabited, it's a paradise for travellers.

The stunning beaches, secluded coves and caves, significant archaeological sites and breathtaking landscapes draw millions of tourists annually. One particular destination has been a favourite among holidaymakers since the '70s, regularly attracting families, friends and couples to its dazzling white-washed houses and spectacular hilltop views of the surrounding azure waters.

Last year was no exception.

However, a local from the volcanic island of Santorini has raised concerns that despite the influx of visitors, businesses are struggling due to under capacity. Gianluca Chimenti, a local tour operator who has resided on the island for 18 years, claims that while the streets are teeming with people during the day, come nightfall, the place turns into a ghost town.

Greece, amid a holiday hotspot renaissance, is wrestling with the dilemma of welcoming a surge in tourists while preserving the quality of life for locals. During peak season, crowds of up to 17,000 cruise ship passengers descend daily on the island, flocking to Fira and Oia, renowned for its stunning sunsets.

Santorini, which has earned the nickname 'Instagram Island' thanks to its breathtaking views and photogenic avenues, is proving irresistible for globetrotters.

By nightfall, the narrow lanes and scenic balconies are swamped to an almost stifling degree by snap-happy travellers. However, tranquility is restored post-sunset as they retreat to their vessels. Despite social media being awash with footages suggesting otherwise, Chimenti told CNN that these portrayals are inaccurate.

"The problem is that the social media are showing something completely different from what is the reality," he insisted. "The truth is that the island is empty. Right now is like never before, it's the worst season ever."

He reveals distressing figures indicating "the hotels right now are more or less under 30% of a normal season," also highlighting that other trades, like eateries, across the island are feeling the pinch.

In Chimenti's view, potential visitors eager to explore off-peak or genuinely unwind there are being deterred by the mythical image of excess congestion. He said: "Over-tourism doesn't exist. What I see is a lack of structures."

Chimenti said that more strategic measures were needed regarding tourist destinations. "Santorini has one of the most important archaeological sites right now in Europe," he claimed.

"Why are cruise ships not organising tours to the archaeological sites? If you split the people in three parts of the island, so at different times they are doing multiple things, they have time to enjoy and you will never have crowds in any part of the island."