Yatra Is Betting on Corporate Bookings to Steady Profits: What the Numbers Say

Yatra is trading some headline consumer volume for steadier, higher-value corporate bookings. The last quarter shows early signs that the shift is working.

Indian online travel company Yatra plans to grow its corporate travel business further. Whole Time Director and CEO Dhruv Shringi said the strategy for the company would be to focus on higher-value, repeat corporate customers rather than price-driven leisure traffic.

For the quarter ended June 30, Yatra reported a stronger share of gross bookings coming from its B2B business. Shringi said roughly 67% of gross bookings came from B2B and that the share could move toward 70% by the end of the fiscal year.

Yatra is trying to make its platform part of corporate customers’ routines. That creates what Shringi called “switching costs,” which means extra effort for a company to move away once they’re integrated. He noted that most competitors still serve companies in an offline way. Yatra says it has