Interview with Revenue Chief Bill Watkins: How Pinterest wants to encourage its target groups to buy

Pinterest Chief Marketing Officer Bill Watkins: "Nearly two-thirds of interactions revolve around search and active inspiration."

Bill Watkins is primarily responsible for keeping Pinterest's money flowing. In an interview with HORIZONT, the Chief Revenue Officer explains how the advertising business is doing, which new formats he's focusing on, and how Pinterest is handling AI-generated pins.

Bill, Pinterest recorded a 16 percent increase in revenue in the first quarter of 2025. To continue to grow, the platform wants to position itself primarily as