Best towels: These are the most beautiful and softest models

Best towels: Here you will find our tips, favorites and recommendations for buying and caring for them.

Self-care often begins with the small, everyday things. This includes a good start to the day, a morning shower, or a beauty routine. But while we often only think about the right care products , high-quality towels also play a surprisingly important role and can sweeten our care routines.

What makes a high-quality towel? Which towels are the most beautiful, and how do they stay fluffy and soft even after washing? We answer the most important questions about buying towels and show you our favorites.

With summer just around the corner, we've collected not only the best towels but also the most beautiful bath and beach towels for you – perfect for shopping!

Best towels: Our picks for every need VOGUE favorites: The best towels

From the fluffy and soft sauna towel for that spa feeling in your own bathroom to the colorful guest towel that adds a touch of color and style to the room, we have compared a wide variety of towels for you and collected the best and most beautiful ones for you. Our favorite: the towel from TEKLA . The bathroom textiles from the Danish brand are well-known and popular, and have now become a true classic (and for good reason!). Striped towels are currently particularly on trend. Our favorite also has a striped design in ecru and anthracite and, although simple, still has that certain something. The model is available in four different sizes. Made from absorbent terry cloth made from 100 percent organic cotton, the towel is durable and high-quality and thus ensures a particularly pleasant feeling on the skin in the long term, whether you are showering in the morning, applying facial care products, or taking a relaxing evening bath.

The most beautiful bath & beach towels

The warmer season is here, and with it, sunny days at the beach and swimming lake. Whether you're looking for a colorful designer beach towel or a simple, soft hammam towel, our selection has you covered for the summer. Our favorite: The "Check" beach towel from HAY, with its matcha green checkerboard pattern, puts you in a good mood and conveys that summer feeling. Made from 100 percent organic cotton, the towel is thick and soft, making it perfect for a relaxing day at the beach. Available in both the large size and the hand towel format (50 × 90 cm), the towel is also perfect for the bathroom.

What should I pay attention to when buying towels?

If you're looking for the perfect towel, it's worth paying attention to a few key quality features. It's especially important that the towel is highly absorbent—that is, it absorbs moisture efficiently without feeling clammy. This works particularly well with tightly woven models with a high surface weight and high-quality cotton fibers.

Feel also plays a big role: A good towel feels soft and comfortable against the skin—not too rough, not too thin. Make sure it sheds as little as possible. While some new towels may have slight lint, it should disappear after a few washes—another sign of good quality.