Omega is focusing on the biggest watch trend in years with its latest watch collection
Omega launches the new Aqua Terra 30 mm collection
One of the biggest watch trends of recent years? Physical size is shrinking. Instead, more and more brands are focusing on smaller, more compact formats without sacrificing technology or craftsmanship. Omega is also following this path – and consistently.
With the new Aqua Terra 30mm collection, the Swiss manufacturer is launching its smallest automatic watch to date – equipped with everything you'd expect from a "big" watch. In other words: just because the twelve different women's models are small doesn't mean they're just a gimmick. Instead of purely decorative watches, which usually impress with their playful appearance (and usually feature a battery-powered quartz movement), Omega offers fully-fledged mechanical timepieces – with the same performance as their larger counterparts.
Vogue favorite: Seamaster Aqua Terra 30 mm bicolor wristwatch by Omega.
The current trend is increasingly focusing on the highest technical sophistication and watchmaking craftsmanship in compact cases – a theme that has already been evident at major watch fairs and will continue to gain importance in the coming years. Omega is demonstrating how comprehensive watchmaking expertise can be successfully reduced to a compact format – without compromise. Quality and precision are fully preserved.
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