ACCESS Newswire / US0000000003
Together with its partner Vectorworks, Maxon will provide first insights into the new solution at the AIA Conference on Architecture & Design 2025
BAD HOMBURG, GERMANY / ACCESS Newswire / May 14, 2025 / Maxon , a maker of powerful, engaging software solutions for content creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, continues to optimize its cinematic rendering technology for architectural visualization (ArchViz). For decades, Maxon technology has enabled leading artists to achieve the impossible in the real world and the imagination – from architecture, construction, and product design to stunning visual effects, animation, and 3D modeling. Now, a solution of this caliber is being developed specifically for architects and designers, extending the power of Maxon's Cinema 4D and Redshift solutions to meet the demands of real-world architectural design workflows in real time. Through seamless integration with popular CAD and BIM tools like Vectorworks , this new platform enables users to transition from real-time previews to stunning final results within a unified ecosystem.
Maxon will present its new solution in collaboration with Vectorworks on June 5 and 6, 2025, at the AIA Conference on Architecture & Design 2025 in Boston at booth 563.
"By combining Vectorworks' BIM design intelligence with the cinematic power of Maxon's rendering technology, we're offering more than just a plug-in. We're giving architects a powerful yet intuitive tool that visually enhances their work without overcomplicating it, allowing their designs to be clearly and emotionally realized as intended," said Maxon CEO David McGavran. "This is a significant milestone in Maxon's mission to empower artists of all industries."
Architects and designers using the new Maxon solution benefit from seamless export capabilities to Cinema 4D and Redshift, enabling even higher-quality renderings without leaving the workspace. Whether advanced lighting, materials, motion graphics, or cinematic post-production, users can enhance their architectural presentations with Maxon's professional tools and deliver photorealistic design assets at industry-leading speed.
"We are committed to providing our customers with tools tailored to their specific workflows. Our new partnership with Maxon addresses a significant challenge for architecture, engineering, and technology professionals: the need for a real-time rendering solution that seamlessly integrates with and evolves alongside Vectorworks," said Dave Donley, Senior Director of Rendering at Vectorworks. "By developing this integration with direct input from our users and ensuring feature parity for Mac and Windows from the outset, we are providing our customers with a reliable and future-proof solution. Using Maxon's proven rendering technology, this integration will introduce powerful new capabilities that will streamline Vectorworks customers' workflows, reduce friction in the design-to-visualization process, and enable them to fully realize their design vision."
Maxon's new offering includes real-time visualization, intelligent asset libraries for architectural realism, cross-platform performance, and powerful workflow management—from site planning to final presentation. With a simple click, projects can be sent to Cinema 4D to create more sophisticated architectural visualizations, including advanced procedural animations and simulations. Immersive walkthroughs, video exports, and high-quality still images are easier than ever.
The most important features and benefits
- The native plug-in with intuitive controls is seamlessly integrated into the Vectorworks BIM environment and offers a unified ecosystem.
- Cinematic image quality for emotional resonance and realism is based on the same Maxon rendering technology used to create stunning graphics for feature films, animations, and commercials.
- Real-time architectural rendering enables faster iterations and deeper involvement in the design process.
- Support for Mac and Windows ensures cross-platform performance.
The launch of Maxon's new product is the first step in the company's broader strategy for architecture. While initial development will focus on Vectorworks, Maxon will expand support to additional design platforms, expanding access to real-time rendering tools within a seamlessly connected ecosystem.
More information about Maxon's beta program will be announced this summer.
Meet Maxon at AIA25
Attendees of this year's AIA Conference on Architecture & Design are invited to experience Maxon's new ArchViz solution firsthand at booth 563.
About Maxon
Maxon creates powerful yet accessible software solutions for content creators working in 2D and 3D design, motion graphics, visual effects, and visualization. Product lines include the award-winning Cinema 4D suite for 3D modeling, simulation, and animation; the diverse Red Giant product lineup of revolutionary tools for editing, motion design, and film production; the leading, blazing-fast Redshift renderer; and ZBrush , the industry-leading digital modeling and painting solution available for desktop and iPad.
Press spokesperson
Kristin Canders
Grithaus Agency
SOURCE: Maxon Computers
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