Labubu fever: its owner increases profit fivefold through June and the stock market soars 12%.

Pop Mart, the Chinese company that owns Labubu plush toys, the latest commercial sensation from China, has closed the first half of the year with a net profit of 4.574 billion yuan , equivalent to 546 million euros, which represents an increase of 374% over the profits of the first quarter of 2024.

In addition, the company announced a new version of its famous plush toys, already featured in the bags and backpacks of singers, soccer players, actors, and millions of people worldwide: a mini version , which caused its shares on the Hong Kong Stock Exchange, where it is listed, to rise by more than 12%.

As reported by Europa Press, the Chinese company's revenue reached a total of 13.876 billion yuan, or 1.656 billion euros, as of June. Breaking down this figure by region, it shows that its expansion in its home country, China, was 135%, reaching 8.238 billion yuan, or 989 million euros.

In the Asia-Pacific region, this increase is even more pronounced, reaching 258% of 2.851 billion yuan or 340 million euros . In the West, figures for America show a 12-fold increase in revenue, reaching 2.265 billion yuan or 270 million euros. Finally, in Europe, the company achieved revenue of 478 million yuan or 57 million euros , which, despite being a more modest figure, is still an eight-fold increase.

Furthermore, according to statements by the company's founder and CEO, Wang Ning, reported by Bloomberg, the company expects to "easily" exceed its annual sales projection , as well as announcing plans to launch, imminently, a smaller version of the popular dolls.

Pop Mart's exponential growth, thanks to the Labubu family, is nothing new. As ABC reported last June, in 2024 alone, Pop Mart's "The Monsters" department generated revenues worth over 3 billion yuan (approximately €363 million) , representing a year-over-year increase of 726.6%. Labubu's success boosted the company's sales outside the Asian giant to 5.07 billion yuan (more than €613 million), increasing export revenue by 375%. In other words, almost 40% of the total generated by the designer figure manufacturer, which Pop Mart recorded at around €1.6 billion, comes from exports.

Pop Mart has no plans to slow down the international expansion of its most sought-after brand, which has recently captivated all kinds of people around the world. The phenomenon is similar to that which occurred with the popularization of ' Sonny Angel' , a line of cherub-like toy figures designed by Japanese designer Toru Soeya, which became enormously popular through its viralization on TikTok.

A similar situation has occurred with Labubu, perfect accessories to wear on bags or backpacks, or simply to collect, which, thanks to their popularity on social media, have generated huge profits for Pop Mart.