Rei Kawakubo, the discreet figure of Paris Fashion Week

“ It’s always a special day during Fashion Week, the one we all look forward to,” smiles street style photographer Marc Richardson. “It’s a very intense day, but if you really love fashion, it’s by far the most interesting.” This day is what English speakers who follow the fashion caravan call “Comme Day”: the day of the Comme des Garçons galaxy’s runway shows, traditionally on the Friday of Men’s Fashion Week. On the program? Junya Watanabe and Comme des Garçons Homme Plus, the most creative line of the empire founded by Rei Kawakubo in 1969 in Tokyo.

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Although it's a Japanese brand, Comme des Garçons remains firmly rooted in Paris. Today, it has offices on Place Vendôme, a boutique on Rue du Faubourg Saint-Honoré, and Dover Street Market, its cutting-edge multi-brand store which, since its opening in 2024, has also housed the DSM showroom, showcasing young designers such as American ERL and French...