"If it is not enforced, parity on YouTube has little chance of existing."

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Interview : On the platform, governed by a strong male-dominated environment, women's visibility is not an issue. Emma Gauthier, a doctoral student in digital sociology at Gustave-Eiffel University, believes that strict regulation, as is the case for television, could be the solution.

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YouTube is almost exclusively a male territory. The biggest names on the platform are male-dominated, like Michou, Inoxtag, Squeezie, McFly & Carlito, and Amixem. According to our survey, women are absent from 80% of videos produced in 2024. An alarming finding for the "leading television channel in France," as Justine Ryst, the general director of YouTube France, repeats. Especially since the "real" Television, however, is close to parity with 46% of women.

Because the small screen is monitored by the Audiovisual and Digital Communication Regulatory Authority (Arcom, formerly the Higher Audiovisual Council [CSA]), which since 2014 has been ensuring "on the one hand, fair representation of women and men in the programs of audiovisual communication services, and on the other hand, the image of women who appear in these programs." In more than ten years, enormous progress has been made. But...

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