Can capitalism also serve the common good?

Published on June 5, 2025 at 8:00 a.m.

What if profit weren't an end in itself? Entrepreneurs want to prove that another form of capitalism is possible: demanding and profitable, certainly, but more useful to society.

Can triumphant capitalism continue on its current path—pursuing ever-higher profits to satisfy ever-more demanding shareholders—or can it also serve the common good? At a time when Donald Trump blithely mixes public decisions with the private interests of his family or political allies, the question may seem particularly naive. Yet, on the ground, entrepreneurs are asking questions and proving that another kind of capitalism is possible: demanding and profitable, certainly, but more useful to society.

This is the path Eric Delannoy has chosen. This activist entrepreneur founded Tenzing Conseil, a strategy consulting firm that aims to break the mold of an ultra-competitive sector and combat discrimination of all kinds. He therefore offers an atypical model to giants like McKinsey and Bain. First, through his recruitment methods: he didn't hire his 65 consultants based on qualifications. He's open to talent overlooked by the system:…

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