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Federer will be welcomed like a billionaire at Wimbledon

Federer will be welcomed like a billionaire at Wimbledon

Even in retirement, the Maestro isn't idle. He and his wife Mirka recently accepted Dior's invitation to attend its show during Paris Fashion Week. Seated front row, the couple made a splash with their elegance: Roger in a black suit, Mirka in a white blazer dress (see slideshow)

In London, where the Wimbledon Grand Slam tournament begins, Federer will once again be expected. An eight-time winner of the tournament, he remains the greatest legend in the tournament's history.

The Basel native is especially looking forward to seeing his longtime rivals—Novak Djokovic, Rafael Nadal, and Andy Murray—again, as he told Eurosport. While Nadal's presence remains to be confirmed, Federer has a clear goal beyond the prestigious grass court: "I'm going to try to recruit these three for the Laver Cup," he told the channel.

As co-founder of the Laver Cup in 2017, Federer is particularly committed to this exhibition event. And his approach, of course, also has an economic benefit: the more stars there are, the bigger the crowd, and the greater the revenue.

The Laver Cup is just one of the many businesses Federer is involved in. His fortune continues to grow thanks to his endorsement deals and long-term partnerships, which extend well beyond his playing career.

On the tour, Federer has accumulated approximately $130 million in prize money. But his contracts with Rolex, Credit Suisse, Mercedes-Benz, Moët & Chandon, and Wilson have earned him even more. His sponsorship switch from Nike to Uniqlo in 2018 proved particularly lucrative, with a 10-year, $300 million contract.

Roger Federer supported On financially and with the design of the shoes.

Roger Federer supported On financially and with the design of the shoes.

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However, it's through his stakes in companies like On Running that he's arguably made the biggest profit. Since the Swiss running shoe manufacturer's IPO in 2021, his stake is now reportedly worth over CHF 400 million.

This week, the financial portal Bloomberg officially declared him a billionaire. A title Forbes magazine had already bestowed upon him four years ago. A US economic agency now estimates Federer's total wealth at $1.3 billion, or approximately 1.04 billion francs.

Federer thus becomes the first tennis player to join this extremely exclusive club of billionaire athletes, led by Michael Jordan (estimated $3.5 billion), followed by basketball player Magic Johnson and golfer Tiger Woods (both around $1.5 billion).

(Sébastien Rieder/cga)

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