Amazon Prime Day 2025 Will Be July 8-11: Best Deals You Can Shop Now

Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Some brands featured in this article are partners of Amazon's Creator Connections program, which means E! may make an increased commission on your purchase if you buy something through our links. Learn more.

Amazon Prime Day 2025 is officially set for July 8 to 11, and yep—this year’s mega sale is running four whole days. If you're eyeing markdowns on beauty, tech, fashion, and home finds, the early deals are already heating up—and you don’t have to wait until July to start saving.

Amazon has quietly launched a wave of early discounts across top-rated brands, so now’s the time to get your wishlist ready. Expect massive Lightning Deals, restocks on viral favorites, and serious steals on everyday essentials. Whether you're a Prime Day pro or new to the game, it’s smart to bookmark key dates and sign up for alerts so you don’t miss out.

We’re tracking all the best early Prime Day deals, plus sharing tips to help you shop like a pro. Trust—you won’t want to sleep on these early Prime Day deals.

This is the skincare brand everyone is talking about. Celebs swear you wake up with glass skin if you wear this mask before bed.

Trust us, you won't regret ordering this slim portable fan this summer. It's compact enough to fit in any purse and will keep you cool during those warm weather days.

Elevate your listening experience with these over-ear headphones, offering premium sound quality, active noise cancellation, and a chic, neutral-toned design inspired by Kim Kardashian's signature palette.

It's time to swap out those dull knives for a brand new *aesthetically-pleasing* set that's 60% off right now (yes, really).

Yes, Amazon Prime Day deals are exclusively for Prime members. If you’re not already a member, you can sign up for a 30-day free trial to get access to all the savings, fast shipping, and other Prime perks during the event.

Amazon Prime costs $14.99 per month or $139 per year. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. New members can start with a 30-day free trial.

Shipping fees vary based on the items and delivery method, but Prime members enjoy free and fast shipping on most purchases. It’s one of the biggest benefits of joining ahead of Prime Day.

Students can get Amazon Prime for just $7.49 per month or $69 per year. Plus, eligible new members get a free 6-month trial—perfect for shopping Prime Day without paying full price.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.