Club World Cup: “PSG aims to be one of the ten biggest sports franchises in the world”

Three weeks after their resounding Champions League victory, Paris Saint-Germain are aiming for the 2025 FIFA Club World Cup. After starting strongly last week against Atlético Madrid (4-0), Luis Enrique's players lost on Friday to Brazilian side Botafogo (0-1). To advance from the group stage, the Parisians absolutely must win against the Seattle Sounders this Monday evening at 9 p.m. In addition to the sporting stakes, this competition has a major strategic interest for PSG: to further penetrate the US market. The club's appetite for major sports shows and entertainment culture is a hotbed of excitement. On this occasion, Gilles Fichteberg, co-founder of the Rosa Paris advertising agency and who has worked with various French football bodies, such as the FFF and the Ligue de Football Professionnel, traces the evolution of the capital club's marketing strategy, which he follows closely.

Does PSG's triumph last May herald a new marketing positioning and new opportunities for the Club?