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Six tricks to turbocharge your Boots Advantage card points

Six tricks to turbocharge your Boots Advantage card points

Updated:

One in four Britons has a Boots Advantage Card – and nearly half of all women.

And new research by the high street giant reveals not only how popular the loyalty scheme is, but also how people are spending their points.

Boots found that 74 per cent of customers save their points for at least six months before redeeming them.

Women are more likely to save their points over several years to purchase big–ticket items, worth £50 or more.

The typical Boots Advantage Card member spends their points twice a year, according to the findings.

Most customers stash away their Boots points in order to help fund larger and pricier purchases, Boots said.

Many customers are saving up for coveted items including the £479.99 Dyson Airwrap, Fitbits and premium beauty brands.

Popular: Nearly half of women now have a Boots Advantage card, new data shows

While half of members use points for daily necessities, 35 per cent of members splurge on premium beauty.

This year alone, over 80,000 Boots customers spent their points on No7 Future Renew anti–ageing products, while 19,000 customers treated themselves to Dior make–up, skincare and perfumes.

A smaller, but active, group, comprising 4 per cent of 'serial redeemers', redeem points frequently on daily essentials like cleansing wipes, tissues and bottled water, particularly parents using points for baby and parenting products.

As of the end of May, 40 per cent of Boots customers said they spent most of their points during the expensive Christmas period.

Liv, 26, lives in Worcestershire and works as a ballet and pilates teacher.

After a decade of using her Boots Advantage Card, the savvy shopper had always made the most of promotions and sales.

However, last July she decided to step it up.

Inspired by the Recycle at Boots scheme, where shoppers earn Advantage points for bringing in old beauty product containers, she decided to try to save £300 worth of points – the full retail price of an LED face mask she had been eyeing up.

Liv said: 'I started saving more intentionally from July 2024, especially when I realised how much I could benefit from the recycling scheme.

Savvy: Liv saved up £300 worth of Boots Advantage Card points

'From there, I got strategic — using the Boots app to spot double points events, doing bigger shops around Christmas, and timing my purchases carefully to make every point count.'

Over the next nine months, Liv built her Boots Advantage Card balance to just over 27,000 points.

The LED mask went on offer at Boots and Liv was able to redeem the full cost using her points, with around £10 worth still left on her card.

Friends and family, including Liz's grandmother and aunt, helped contribute their health and beauty empties for her to recycle.

Liv said: 'Everyone got behind me when they heard what I was saving for – and once I finally got it and showed them it was the real deal, they were all so excited. Now they're buzzing about the scheme too!'

Liv shops at Boots three or more times a month, often bringing in recyclables each visit.

Her go–to purchases include skincare, vitamins, haircare, makeup, and products she uses to support her work as a dance instructor.

Shoppers with a Boots loyalty card can buy something in–store, online or via the Boots app and collect three points for every £1 spent.

If you build up, for example, 1,234 points, you will have £12.34 to spend at Boots.

To pay for your shopping using your points balance, you will need the full amount as you cannot split payments between points and cash.

You will be able to check in–store, online or on the app how many points you have and what they are worth.

There are a number of different ways to maximise the number of points you can earn on your Boots Advantage Card.

Check whether you could benefit from downloading the Boots Advantage Card app.

Via the app, you will be able to see your tailored Boots Advantage Card offers listed, just as you can if you do not use the app but still have an online Boots account. Boots does also still send points offers via post for those who want them.

If you go for the app, have a look at the 'view offers' section. Offers vary, but double, triple or even quadruple points offers are sometimes available on certain products.

Offers typically change every month and you will need to load them onto your card via the app.

You can recycle empty beauty, cosmetics and health packaging to get a Boots points boost worth up to £5.

The Recycle at Boots scheme will take care of the health and beauty empties you cannot typically recycle at home.

To use the scheme, shoppers will need to download the chain's Recycle at Boots app and bring their empty and washed items into an in–store drop–off point.

If you recycle five eligible empties or more and spend £10 in–store, you can collect 500 Advantage Card points.

Only items listed in the drop–down list in the Scan2Recycle system will be eligible for a reward, Boots said.

Anyone 60 or over is eligible to join Boots Over 60s rewards scheme, offering eight points for every £1 spent on Boots own–brand products and a selection of other brands, including Botanics and Natural Collection.

As part of the over–60s scheme, shoppers can also get access to exclusive in–store events and offers.

The offers can be used on top of the Boots Advantage prices offer for loyalty card holders.

Like many supermarkets such as Sainsbury's and Tesco, Boots is now offering lower prices on thousands of products for members.

Only shoppers with a Boots Advantage Card will be eligible to make use of the lower prices.

The range of products where loyalty prices are on offer varies, but it it sometimes possible to get 50 per cent off the price a non–member would pay.

Parents with children under the age of five can sign up to Boots' Parenting Club to boosts their points balance.

Parents signed up to the scheme can get eight points per £1 on their baby shop, exclusive savings, in–store events and free gifts.

The scheme is 20 this year and Boots has said there will be bonus offers up for grabs.

Boots offers double points to members during their birthday month, enabling shoppers to get six points for every £1 spent.

To get the birthday bonus, your date of birth will need to be detailed in your Boots Advantage Card account.

The offer will also, as with other offers, need to be loaded onto your Boots card.

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