2025 electric car incentives: Italians are divided, but without incentives, electric vehicles won't take off.

New government incentives for electric cars will begin on October 15, 2025 , with the aim of stimulating the transition to zero-emission mobility . However, data collected by the AutoScout24 Research Center reveal a clear picture: without this financial support, Italians' interest in electric vehicles would plummet. As many as 6 out of 10 drivers would give up on purchasing an electric car if the incentives were eliminated, while 38% of potential buyers choose a battery-powered vehicle solely thanks to the available incentives.

Budget and car fleet to scrap

The average budget allocated to the purchase of a new electric car is around 25,800 euros , but the fleet of vehicles destined for scrapping remains very dated: the cars are on average 14 years old . In detail, a third of Italians plan to replace a Euro 5 , 28% a Euro 3 and 17% even older models, from Euro 0 to Euro 2. This highlights how incentives also play a strategic role in the renewal and safety of the car fleet.

Bonus between lights and shadows

While incentives are perceived as essential, they also divide public opinion. Fifty percent of respondents consider them adequate, while the other half consider them insufficient or unclear . The main criticisms concern:

• Too restrictive parameters (60%);
• Confusing regulations (34%);
• Scrapping restriction (25%);
• Insufficient coverage of additional costs of electricity (25%)

In other words, while essential, incentives alone are not enough to consolidate the market.

Why many remain skeptical

The high cost of electric cars remains the primary obstacle (41%). This is followed by poor battery life (30%), the lack of charging stations (26%), and the perception that electric vehicles don't meet real mobility needs (35%). In addition, 24% of Italians remain generally wary, while 22% fear the lifespan and cost of replacing batteries . The perceived residual value of electric cars is also judged to be lower (20%) than that of traditional models.

Experts' statements

According to Sergio Lanfranchi of the AutoScout24 Research Centre, the electric car market in Italy remains “strongly influenced by external factors”. While on the one hand incentives push sales, on the other it is clear that " the main lever is economic convenience rather than environmental awareness ". To ensure stable growth, Lanfranchi emphasizes the need for more affordable prices , a competitive second-hand market and a widespread network of charging infrastructure .

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