Prime Day 2025: The Best Deals on Amazon Products
For its 15 years of activity in Italy, Amazon has transformed Prime Day 2025 into a strategic opportunity to consolidate its domestic ecosystem. This year the event takes place from 8 to 11 July , for the first time for four days , and as always some of the best discounts appear on Amazon-branded products.
Fire TV: More Than a TV, a Smart HubFor example, televisions, which are obviously not made by the American company, but by good Chinese manufacturers, and use the Fire TV operating system and interface. With discounts of 40–50% on models with 4K resolution, QLED or Mini?LED, it may be worth considering a Fire TV 55? QLED for €349 (instead of €599), with interesting visual quality, and perfectly inserted into an ecosystem that integrates Alexa, apps and home automation. Fire TV Stick (HD, 4K, 4K Max) has also reached record prices . It is an incentive for those who do not yet have a smart TV (or have an older model) to make a leap in quality and adopt the Fire OS system as a multimedia center.
Kindle Scribe: Not Just for ReadingWith the Kindle Scribe 10.2? and pen at €359 (discount of €120), Amazon takes the e-reader out of its comfort zone: no longer just reading, but also writing, notes, notes. It is perfect for students, professionals and creatives: digital notes, annotations on PDF documents, sketches, all on an E-Ink display without distractions. But be careful, there are also interesting discounts for the basic Kindle: the Amazon e-book reader, in its cheapest version, goes from €109.99 to €84.99.
Echo and smart homePrime Day discounts are also very interesting on Echo Dot, Echo Spot and Echo Show (up to 50%) and on bundles with smart bulbs and plugs. Dot at €33, Show 8 at €99.99, plug and bulb under €30: prices that not only encourage purchases, but also the expansion of the voice assistant in every room. Alexa becomes a familiar companion for music, home automation, quick answers and shopping, or at least that's what they hope at Amazon, which already owns the largest and most popular home automation ecosystem on the market.
A smart home is unimaginable without good Wi-Fi. eero routers (6+, Pro 6E, Max 7) can be purchased with discounts of up to 50%: for example, the Mesh Wi-Fi 6+ 3-pack at €159.99, or advanced solutions up to €1,399.
In addition, to complete the offer of Amazon home appliances, these days there are promotions close to 50% on Blink kits and Ring devices (indoor/outdoor cameras), which make home security a service within everyone's reach. The cameras, of course, are integrated with Alexa, and can be controlled via the TV or Echo devices.
Fire TV 55? QLED 4K – Prime Day Offer
Kindle Scribe (10.2? + Pen) – Prime Day Deal
Echo Show?8 (latest generation) – Prime Day Offer
Echo Dot (latest generation) – Prime Day Deal
La Repubblica
