The jeans industry thanks Sydney Sweeney for 1000% sales growth.

Denim District.- Denim manufacturers around the world have sent letters of thanks to Sydney Sweeney, after her recent campaign with American Eagle led to a 1000% increase in jean sales.
After several years of global stagnation in the industry (probably because all the styles were washed out and sad), jeans brands have reported a historic surge in revenue, just hours after Sweeney modeled a pair of basic jeans that were anything but basic.
Jeans are back in fashionsydney sweeney for american eagle ☆ Do you like? pic.twitter.com/bBfUjzk0Bf
— Ashu queen (@Ashuqueenboss) July 25, 2025
“No one was wearing jeans anymore; millennials only wore sweatpants and ironic skirts… until she came along,” declared a marketing executive after emerging from the bathroom with a Sydney catalog in his hand and a blank stare.
The sales phenomenon was reportedly triggered by the campaign in which the Euphoria actress stars in several scenes wearing jeans with a level of aesthetic conviction that made even the mannequins feel desired again.
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“They don't even let me wear jeans at work, but last weekend I went out to buy a pair just to think about Sydney,” confessed a guy who, according to his friends, just got divorced for no apparent reason.
In light of the boom, textile companies are already considering naming a new denim cut after the actress: the 'Sydney Slim Wow Fit,' which would come with an elastic waistband so it's not exclusive to people with calorie deficits and unmet gym goals.
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