Google and Amazon no longer rule: this is how people will shop in 2025

In this video, Professor Foncillas explains how the way we shop online has changed in 2025. Users, tired of thousands of ads and sponsored results when searching for products on Google, have turned to artificial intelligence assistants like ChatGPT, Claude, and Perplexity for answers.

According to a Lily AI study, 40% of shoppers already use AI to research products, and 62% verify the results before making a decision.

Be sure to watch the video to learn about the future of artificial intelligence in online shopping.