How long does Hot Sale 2025 last? Key dates you should know

From Monday , May 26th to Tuesday, June 3rd , Mexican consumers will be able to take advantage of nine consecutive days of online discounts during Hot Sale 2025. This digital event has earned a privileged place in the e-commerce calendar for offering significant discounts and special purchasing conditions.

Beyond simple discounts, the Hot Sale represents a unique opportunity to purchase technology products, appliances, clothing, services, and more, at prices that are hard to match at other times of the year.

Launched in 2014 by the Mexican Online Sales Association (AMVO) and supported by companies such as Mercado Libre, Amazon, and Walmart, Hot Sale aims to boost digital commerce in Mexico.

This event not only generates thousands of daily sales, but also builds confidence in online shopping, improves banking access, and promotes financial inclusion. It also helps small and medium-sized enterprises (SMEs) expand their commercial reach throughout the country.

During its 2024 edition, for example, more than 20 million digital buyers registered, generating a sales volume exceeding 29 billion pesos, according to data from the AMVO.

During these nine days, participating sites offer:

• Direct discounts from 10% to 70%
• Free shipping promotions
• Interest-free months with participating banks
• Exclusive bonuses and coupons

Most popular sectors:

• Technology (cell phones, laptops, screens)
• Household appliances
• Fashion
• Home and furniture
• Travel and experiences

Enthusiasm for deals can be detrimental. To avoid over-indebtedness or falling for misleading promotions, Condusef and Banamex recommend:

Define how much you can spend without compromising your monthly finances. Prioritize necessary or desired items in advance.

Researching prices in the days leading up to the Hot Sale helps verify whether the discounts are real or if prices have been inflated.

This benefit can be very useful when applied to durable products. Avoid using it for ephemeral or perishable items.

• Subscribe to newsletters from participating stores to receive exclusive coupons.
• Check the sellers' reputations if you buy from marketplaces.
• Read return and warranty policies.
• Avoid suspicious links and check that the website begins with “https.”
• Check out banking apps that offer alerts and special cashbacks.

Hot Sale 2025 is underway, and with only a few days to take advantage of the best deals, the key is to plan your purchases wisely. Do so with financial intelligence, compare prices, and carefully review each promotion. This way, you can enjoy this event without jeopardizing your financial stability.

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