YPF will be able to raise or lower the price of gasoline in real time according to demand.

The national oil company, YPF , is moving forward with a new system that promises to transform fuel sales nationwide. Starting June 23, a Real-Time Intelligence Center (RTIC) will begin operating, allowing fuel prices to be adjusted based on demand at each of its more than 1,600 service stations.

With this system, the company will be able to raise or lower gasoline and diesel prices at any time of day and in any location in the country, depending on sales levels and competition. The initiative, promoted by YPF President and CEO Horacio Marín , seeks to improve profitability without sacrificing competitiveness.

The key tool will be micropricing, a system that will allow YPF to adjust its prices in real time to attract more customers, reduce losses during off-peak hours, and take advantage of opportunities against private competitors.

Marín explained that the idea is to "lower prices where consumption is low and generate self-service to be more efficient." The ultimate goal is to increase margins, increase sales, and improve the user experience, with lower prices in certain time slots or regions.

This new center joins the existing RTIC in Vaca Muerta, where YPF monitors and optimizes its exploration and production operations. With this technology, the oil company has managed to reduce drilling cycles by 45.5%, increase drilling speed by 61.4%, and save $200 million per year.

Now, the focus is on replicating that efficiency in the downstream segment, the fuel refining and marketing sector, which will receive a USD 500 million investment this year.

In April, Marín presented this project to analysts at the New York Stock Exchange, where he estimated that the improvements will generate approximately USD 800 million in efficiencies over the next five years. This leap in management represents an additional profit margin of up to USD 6 per barrel processed.

Furthermore, YPF reported that local fuel prices are now practically aligned with international prices, a sign of normalization that strengthens the government's energy policy.

On May 1, YPF implemented an average 4% reduction in fuel prices. In the City of Buenos Aires , gasoline and grade 2 diesel prices fell between 2% and 3%, while premium versions (grade 3) fell by up to 8%.