Balagan Studio spends summer 2025 in Lisbon - the city of light, peace and inspiration

In the summer of 2025, the Polish brand Balagan Studio invites us on a journey to Lisbon – a city that enchants with light, a leisurely rhythm and fado. The summer campaign "Lisboa é tudo!" (Lisbon is everything) is a story about a place where carefree everyday life mixes with light nostalgia, and the simplest things – morning coffee, soft light, the sounds of the city – take on a special meaning.
The new Balagan campaign resembles film stills – casually captured moments from a city where you can constantly get lost and found.
Soft light, warm days, lush green plants and sun-drenched white architecture. Balagan feels good in the urban setting , confidently walking through Lisbon.

The photos emphasize what is most characteristic for Balagan Studio – freedom and comfort, style with a touch of nonchalance . In the collection, alongside well-known classics, seasonal trends also appear: pastels, burgundy and animal patterns – zebra and leopard, elegant finishing with crocodile and lizard embossing.

The new shoe models include soft ballet flats and half-shoes made of high-quality natural leather, such as Aurore, Doris, Serena and Cloe.

Bags? Balagan reinterprets its iconic Rofe model, presenting the Sicily bag with a decorative ball at the opening and the Rofe vintage, with a shape even more reminiscent of bags from years gone by.

Balagan's aesthetics are consistently based on timelessness and functionality. Products are handmade, locally, from high-quality natural materials - so that they can be with us for years and age beautifully.

The brand has long been looking for natural leather substitutes that would be safe for the environment and biodegradable. Vegan leathers available on the market are often plastic, which remains in the ecosystem for hundreds of years and never decomposes.

That is why Balagan focuses on natural materials: organic cotton, rubber, water-based glues. Soon it will present a sports model of cotton sneakers and its iconic patterns in vegan versions.

Creation, production, photo and video: Balagan Studio
Models: Edna Wolf, Stefany Salvador Barbosa
Photos: Agata Matlak-Lutyk and Kasia Kridel
Video: Ada Szadzińska
Production: Dorota Pabel
Styling: Hanna Rędzia
Assist: Matylda Jarząbek