Louis Vuitton to Dress Real Madrid Players, Redefining Sporty Dress Code

What happens when the world's most successful club meets an icon of French luxury? A partnership is formed that redefines the sporting dress code - Louis Vuitton officially dresses Real Madrid players.

The relationship between sports and fashion is a game of true prestige. More and more luxury brands are not limited to working with individual stars, but are entering the world of teams, creating a coherent image of entire teams. Dior dresses Paris Saint-Germain footballers , Giorgio Armani has been working with the Italian national team for years, and Hugo Boss took care of athletes from Germany. Now Louis Vuitton is joining this group. The symbol of French craftsmanship has just announced a multi-year partnership with... Real Madrid . This means that although Kylian Mbappé has changed clubs from PSG to Real Madrid , wearing the LV logo will be able to feel almost like he is back home.

Louis Vuitton dresses Real Madrid - advertising campaign / press materials Louis Vuitton x Real Madrid

Louis Vuitton has become the official supplier of formal and travel wear to the Real Madrid men’s and women’s soccer teams and the men’s basketball team, a first-of-its-kind collaboration in the club’s history and a bold step for the French fashion house , which is redefining modern masculinity and elegance under the leadership of Pharrell Williams .

Real Madrid Players' Formal Wear - Designed by Louis Vuitton and Pharrell Williams / Louis Vuitton x Real Madrid press materials

The collection includes elegant jackets and trousers with embossed details in VVN leather, minimalist LV Soft shoes , embroidered hats and belts with palladium buckles.

LV Accessories Collection for Real Madrid Players / Louis Vuitton x Real Madrid

The most exclusive touch, however, is the luggage collection: Horizon 55 suitcases , Keepall bags and Christopher backpacks with the Louis Vuitton monogram , finished in the white and gold colors of Real and stamped with the initials "RM". Will the accessories be available to the common mortal? Unfortunately, no.

The official campaign features the players – including Jude Bellingham, Kylian Mbappé and Vinicius Júnior – posing in front of the iconic Santiago Bernabéu stadium wearing Louis Vuitton .

Louis Vuitton dresses Real Madrid - advertising campaign / press materials Louis Vuitton x Real Madrid

In this way, Louis Vuitton not only dresses Real Madrid – it writes a new chapter in the history of the relationship between fashion and sport.