Not Just the Rolex Land-Dweller: Here Are All the Swiss King's New Arrivals for 2025

At this year's Watches & Wonders 2025 trade show in Geneva, almost all of the watchmaking attention was focused on the new Rolex Land-Dweller. However, in the shadow of this spectacular premiere, Rolex presented a few other new products that are also worthy of attention. Here they are!

We have already described the Rolex Land-Dweller in detail on Well.pl. It was also included in my list of the 5 most spectacular watches presented at Watches & Wonders 2025. All of this is not without reason. Or rather: "reasons".

The new integrated Flat Jubilee bracelet harks back to Rolex's quartz models from the 1960s and 1970s. A honeycomb-structured dial. A transparent caseback, which Rolex has avoided in its "tool" watches so far. A completely new Calibre 7135 movement, equipped with, among other things, the innovative Dynapulse escapement. A total of 10 references to choose from in three versions: white Rolesor (a combination of Oystersteel and white gold), Everose rose gold and platinum, and in two case sizes: 36 mm and 40 mm. Over 7 years of work, 32 patent applications, including 18 reserved for this model. And on top of all that - the magic of the Rolex brand, which makes it hard to pass by indifferently.

It’s no wonder that almost all of the watchmaking world’s attention during this year’s Watches & Wonders 2025 trade fair in Geneva was focused on the new Rolex model, seemingly not noticing the other new releases from this brand that appeared alongside it. Although I should probably say “in the shadows”. And that’s where I’m looking now! To places less illuminated by the glare of the camera flashes, where other Rolex new releases await.

Watch launches 2025: Two new Rolex GMT-Master II models

To mark the 70th anniversary of the iconic Rolex GMT-Master, Rolex has unveiled two new GMT-Master II models. The watches in this line also display a second time zone thanks to an additional 24-hour hand and a two-colour, rotating bezel with a 24-hour scale .

The first of the new items, ref. 126729VTNR, is made of white gold, has a two-tone Cerachrom bezel in shades of green and black, and a green and (like the bezel) ceramic dial. This is important because it is the first ceramic dial in a Rolex watch. The model itself is a continuation of the Rolex GMT-Master II "Sprite", which debuted in 2022. And like that one, it is a "destro" version (for left-handers) with a crown and date at 9 o'clock instead of 3. The second new item has the ref. number 126715CHNR and here the dial made of… tiger iron comes to the fore. It is a stone consisting of three minerals - tiger's eye, red jasper and silver hematite. Each dial has a unique pattern, so no one is the same. Around it we have a two-color ring made of brown and black ceramic. This model is made of the proprietary, patented, 18-karat Everose pink gold alloy, which Rolex introduced in 2005. Both watches have a 40 mm case and an Oyster bracelet. They are powered by the 3285 in-house movement. Watch premieres 2025: Turquoise Rolex Cosmograph Daytona

The color of the dial is also a distinguishing feature of another Rolex premiere at this year's Watches & Wonders. We are talking about the Rolex Cosmograph Daytona ref. 126518LN with a lacquered, turquoise dial (with black subdials), reminiscent of the legendary Tiffany color. Although in this case, without a clear connection to the famous jeweler. However, the Daytona model, introduced in 1963, has long since become an icon in its own right.

The Rolex Cosmograph Daytona ref. 126518LN is made of 18-karat yellow gold and is fitted with Oysterflex, which combines the strength of a metal bracelet with the comfort of an elastomer strap. The watch has a black Cerachrom ceramic bezel with a tachymetric scale. However, it is the turquoise dial that catches the eye the most. And perhaps that was the point. Watch releases 2025: Rolex Perpetual 1908… on a bracelet

The Perpetual 1908 is Rolex's most elegant offering and a clear reference to the first Oyster Perpetual watches. It was created in 2023 as a successor to the Cellini. A year later, it delighted with a version with a guilloché Grain de Riz pattern and an Ice Blue dial (ref. 52506).

Now Rolex has gone a step further. The yellow gold Perpetual 1908 has the option of a bracelet. Previously, only brown and black alligator straps, lined with lambskin in the brand's signature green color, were available, fastened with a Dualclasp folding clasp.

The bracelet, made up of seven rows of links, called Settimo, was created exclusively for the Perpetual 1908 in 18k yellow gold, which adds to the watch’s appeal. All the links are fully polished, reflecting light on all the curved surfaces. The bracelet is equipped with a hidden Crownclasp clasp, and its design is reminiscent of the jewelry-inspired bracelets that adorned some elegant vintage watches. Settimo also features an innovative case fastening system, for which a patent has been filed.

In my opinion, something that the Perpetual 1908 line might have been missing. A big plus is also the fact that it is not an Oyster or Jubilee, but a completely new bracelet.

Watch premieres 2025: Pastel Oyster Perpetual models

Following the success of the Celebration and Oyster Perpetual lacquered dial series, Rolex presented new variants of the Oyster Perpetual collection with a matte finish at this year’s Watches & Wonders trade fair – in shades of lavender, beige and pistachio.

Lavender is the dial of the Oyster Perpetual 28 ref. 276200. Beige is the dial of the Oyster Perpetual 36 ref. 126000. And pistachio is the dial of the Oyster Perpetual 41 ref. 134300, which has also been refreshed with a redesigned Oyster case and a slimmer Oysterclasp.

In terms of the movement, the Oyster Perpetual 28 is powered by calibre 2232. The Oyster Perpetual 36 and 41, on the other hand, use calibre 3230.

Watch premieres 2025: Sky Dweller with a new face

The most complicated watch in the Rolex range to date, the Rolex Sky-Dweller , also has a new dial colour . The watch is equipped with an annual Saros calendar and the Ring Command system. It displays the time in two time zones simultaneously, as well as the day and month. The second time zone (also known as the "reference time") is indicated by a small triangle with a red border, located above the rotating 24-hour dial.

The aforementioned Saros calendar automatically distinguishes between 30- and 31-day months and thus requires adjustment only once a year - on March 1 (due to February having 28 or 29 days). Reading the current month is intuitive. It is marked in red in one of the twelve windows located above the hour markers around the dial: January at 1:00, February at 2:00, etc. The name of the calendar was inspired by the Greek term for the cycle of solar and lunar eclipses. In turn, the patented Ring Command developed by Rolex is an innovative system combining a rotating bezel, crown and movement. It allows for simple, fast and safe selection of individual functions of the Sky-Dweller model and then their setting using the crown.

By turning the fluted bezel counterclockwise, the user selects what to set. First recess: date and month. Second recess: local time. Third recess: reference time. Now, the Sky-Dweller in yellow gold has a new “face.” The brand has introduced a new, intense green dial in the characteristic shade of Rolex.

Watch premieres 2025: Rolex Datejust 31 – concentric shading and diamonds

Finally, a classic from Rolex – the Datejust model, but in a version with a 31-mm case made of 18-karat yellow gold.

The Datejust, debuting in 1945, was the first automatic, waterproof wrist chronometer to display the date in a window at 3 o'clock on the dial. The now famous "Cyclops eye" was added in 1953, and the Rolex Datejust became one of the most iconic and recognizable watches in the world. Especially with the Jubilee bracelet, designed to commemorate Rolex's 40th anniversary.

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