'Hello, Trump': Cousins from Morro Agudo, São Paulo, use humor to talk about agribusiness and go viral on social media

The measure is set to take effect on August 1st and has raised concerns in several sectors, particularly in agriculture. But the cousins took the opportunity to discuss the matter with good humor.

The content, already in three parts, shows João Vitor's attempts at conversations with US President Donald Trump. He uses simple one-liners and mixes English and Portuguese terms to make it even funnier.

In the first post, on June 24, the tax hadn't yet happened, but he and his cousin were following the developments in the war in Israel and the impact on fuel and input prices. João Vitor told g1 that the idea to 'call Trump' was born there.

"It came about here on the farm, at a very personal moment, while we were drinking tereré and chatting about industry news. We had already been following the war's developments and its impact on fuel and input prices. Since Trump was already in the news, we thought, 'What if we called him to ask if we'll have any left over here in agriculture?' That's how the 'Calling Trump - Good or Not?' phrase was born, using an expression we always heard in the field, the famous 'good or not.'"

The publication was so successful that part two soon appeared. But then, the letter warning the Brazilian government about the tariff hike had just made the news. Two days later, the cousins resorted to humor again, saying that things here weren't "so good."

The third video, published on Friday (25), came from the public's suggestion, as Eduardo explains. In it, João Vitor says that everything is fine, 'it depends on who'.

"The first video came out before the tariff hike, and Jão was already sending the message, 'You guys need to stop this nonsense.' After Trump's letter to Brazil went viral, everyone started asking for a part two, and we responded with, 'Not very good here,' even mocking the notarization process. The third, 'Depends,' also came at the public's suggestion and is a joke that's often shared in the field, about the agronomist who answers everything with 'it depends.'"

Eduardo says that the scripts for the videos are based on the news, but always using their own way of telling the story.

According to João Vitor, using humor has always been part of the content, but it was with the series of videos more connected with trends, using a language that mixes rural and digital, that the base exploded.

"One of the videos in this series brought in over 100,000 new followers. The average today is 80,000 new followers per month. This shows that agriculture has a place on social media, and when we speak with truth and humor, the reach is even greater."

Sons of rural producers from Morro Agudo, Eduardo and João took their first steps on social media in 2021, with the idea of mentoring students and recent graduates, offering them a realistic view of the job market in the sector.

From the very beginning, the cousins relied on authenticity and humor to make it work. Today, they're recognized wherever they go, and not just in the agribusiness world. Their fame has also led to partnerships with agricultural giants.

"We were born and raised in Morro Agudo, in the middle of the agricultural sector. Today, seeing so many people recognize us at fairs and even outside of them, coming to take photos, sending messages, is truly moving. This year alone, we've already visited ten states, visiting events and sharing the voice of the producer with our language," says Eduardo.

He told g1 that the goal now is to further demonstrate the value of the field.

"We'll be releasing long episodes on YouTube, humorously explaining how rice, beans, milk—everything on Brazilian tables—comes from. We also have our UV-protected clothing store and artificial intelligence on WhatsApp to help producers with questions about climate, pests, the market, and management. The idea is to continue communicating agriculture to Brazil and the world, our way."

For João Vitor, humor is at the heart of family, and that's why his cousins should pursue new projects, but with the same sense of humor.

"Since we were kids, we played games, imitated agronomists, and made fun of farm situations. Humor is in our essence. But with the fun comes a lot of responsibility. We know how much producers are suffering from the climate, costs, and the market. And that's why we talk about these topics in a lighthearted way: to open people's eyes, create identification, and bring more people closer to agriculture."