Trend or controversy? Influencer tattoos freckles on her face and goes viral on social media.

Summary: Sierra Cannon, an American influencer, tattooed freckles on her face, sharing the process on social media and generating mixed reactions among her followers, but she expressed satisfaction with the result.

Sierra Cannon, a 26-year-old American influencer, showed the process of getting her first tattoo on her social media: freckles on her face. The video was posted on TikTok, where she has around 647,000 followers.

"As far as it felt, it felt like my cat was licking my face," Sierra said in the video where she demonstrates the procedure.

The reaction from followers , however, was mixed. One user commented: “Honey, you have a beautiful face and skin, enjoy it, but don’t do anything else when they disappear.” Another wrote: “I used to be bullied for having freckles, and now people are getting them tattooed.”

@sierracannon Replying to @madison so now the question is, do I get a touch-up or leave as is?🫣🤭 done by @Blushingwithalo ♬ original sound - sierra cannon

Days later, Sierra posted an update showing that, after seven days, the freckles were already softer and looked more natural. She also took the opportunity to respond to the criticism:

"It's officially been a week since I 'ruined' my face with tattoo freckles, apparently. You're all entitled to your opinions, but guess what? It's my face," the influencer said.

The influencer explained that complete healing takes four to six weeks, but stated she was satisfied with the result so far: "I'm completely obsessed."

Although she didn't reveal the price in the video, Sierra told People magazine that the procedure cost between US$185 and US$350 (the equivalent of approximately R$990 to R$1,800).