Study: Russians prefer buildings up to 15 storeys high with unusual architecture

Analysts decided to find out what a dream home looks like in the eyes of the country's residents. It turned out that more than half of the respondents (53%) would like to live in a building up to 15 stories high. Other interesting data: 47% like new buildings with a large area of ​​glazing, and 44% spoke in favor of facades in natural shades. These are the results of a survey of 1,200 economically active Russians over 18 years old.

Only one in ten respondents likes skyscrapers, while more than 50% of respondents would prefer to live in buildings up to 15 stories high. Therefore, even in the conditions of high density of modern megacities, buildings of different heights are preferable - for every taste.

As for the appearance of buildings, 44% of respondents value calm, natural colours that fit harmoniously into the surrounding environment. On the contrary, bright facades cause fatigue and negative emotions in the majority: only 7% of survey participants chose them.

38% noted the importance of natural materials in facade finishing, and almost half pay attention to the area of ​​glazing. Large windows fill the rooms with light, visually expand the space and lighten the appearance of buildings.

The shape is no less important. 39% of respondents prefer architectural solutions with smooth lines, play of volumes and tiers, which distinguish residential complexes in urban development. Rectangular and simple shapes seem boring and monotonous to many - they were chosen by only 3% of respondents.

- The architecture of the building remains one of the key factors when choosing an apartment. According to our research, more than a third of buyers in the business and premium segments pay attention to the appearance of the buildings, and among young people aged 18 to 25, more than 45% stated the importance of this factor, - comments Yuri Kogan, Commercial Director of October Group and one of the authors of the research.

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