Treebo to Spin Off Hotel Superhero Tech Platform, Plans Mid-Market Expansion

Treebo Hotels is preparing to spin off its in-house hotel management technology platform, Hotel Superhero, as a standalone business, while the budget chain pushes ahead with ambitious expansion plans in India.

“Technology has been a huge strength for us,” said Treebo Co-Founder and CEO Sidharth Gupta. “We are the biggest users of our own tech, which we are now going to put out there for others to use. This will be an independent business unit for us.”

The software, built over years of running Treebo’s 750 hotels across 120 cities, handles everything from pricing and bookings to operations and guest management. Gupta sees smaller hotel owners as potential users of the platform, particularly those who lack access to modern tools to manage their properties.

Treebo is not alone in betting on software as a growth engine. Oyo has long pitched its technology platform to franchise partners. In 2021, Oyo tied up with Microsoft to offer it