U.S. Travel Companies Hit by Fewer International Visitors. Here’s What CEOs Say.
Some U.S. companies say the decline in international visitors was hard to ignore in the third quarter. Recovery may hinge on the success of 2026 events.
U.S. companies are still feeling the sting from fewer international tourists.
From theme parks to hotels, a number of executives in the travel industry referenced the decline in international visitation to the U.S. in recent earnings calls. This year is expected to be the first to see a decline in inbound travel since 2020.
SeaWorld and Busch Gardens parent company United Parks & Resorts reported a total decline of 240,000 guests in the quarter compared to the year prior, with 90,000 fewer international guests. Without the decline in international guests and an unfavorable calendar shift, CEO Marc Swanson said attendance would have been “roughly flat” for the third quarter. Hilton in October reported a 1% decline in revenue per available room (RevPAR) in part due to “softer international inbound to the U.S.” Choice Hotels said the decline in international visitors and softer government demand were the
skift.
